Programme Curriculum

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Duration

10 Hours

Eligibility

Graduate in any discipline

Fees

Rs. 2500

Who is this course for?

Marketing Executive and Managers.

Program Overview

The program Provide wide exposure to the overall philosophy of customer relationship management. It gives you an insight of how to design and develop and effective service processes and implement it for your customers to maintain healthy customer relationships.

Syllabus

  1. Introduction to customer Relationship Management
  2. Customer Satisfaction and Loyalty
  3. Relationship and Retention
  4. Services Marketing and CRM
  5. Data Management
  6. Sales Force Automation
  7. Implementing a CRM Programme
  8. Effective CRM Today and Tomorrow

Program Co-ordinator

Dr. Padmpriya