Programme Curriculum

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Duration

12 hours

Eligibility

Graduate in any discipline

Fees

Rs. 2500

Who is this course for?

Budding Marketing Managers

Program Overview

By the program you will learn about core marketing concepts and elements of the marketing mix. It also give exposer of product policy, channels of distribution, communication, and pricing . It will help in improving marketing skills.

Syllabus

  1. Basic Concepts of Marketing
  2. The Marketing Environment
  3. Market Oriented Strategic Planning
  4. Competition and Competitive Strategy
  5. Market Research and Demand Forecasting
  6. Consumer Behavior
  7. Market Segmentation and Selecting Target Markets
  8. Positioning
  9. Product Concepts
  10. Distribution Channels and Marketing of Services
  11. Strategic Pricing
  12. Integrated Marketing Communications

Program Co-ordinator

Dr. Khushboo Sahu